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May 03, 2024
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2019-2020 Academic Catalog [ARCHIVED CATALOG]
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GRAP 2261 - Social Media Management2 hr(s).
This course will examine the use of social media marketing today. Students will gain the knowledge and skills needed to effectively use social media to market a business, and/or themselves as graphics professionals. Attention will be focused on efforts used through the Internet to connect and network with customers and other businesses through digital channels. Areas to be covered include: customer services, building brand loyalty, expanding markets, and creating sales. Students will utilize a variety of social media, including blogs, wikis, LinkedIn, Facebook, Twitter, and more. Prior experience with image manipulation software is recommended.
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