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Dec 26, 2024
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2020-2021 Academic Catalog [ARCHIVED CATALOG]
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EVMG 2230 - Hospitality Mrktng & Analytics3 hr(s).
This course focuses on the application of marketing skills to the Hospitality and Event Management Industries. Foundational principles and skills needed to create a successful marketing plan from initial concept to final execution will be developed. Data-driven methodologies for gathering and analyzing marketing data will be discussed. Students will use marketing analysis to identify vital revenue-driven decisions.
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