Applied Design, Fashion Merchandising, A.A.S.

Rachel Beach, Applied Design Program Coordinator
(304) 367-4298
Rachel.Beach@pierpont.edu

Program Purpose

Fashion Merchandising is a comprehensive Applied Design program combining the study of design, textiles, clothing concepts, and business. This program includes the study of apparel design and construction; historical costume as design inspiration; the business of fashion retailing; and visual merchandising.

The program is designed to provide both classroom and studio work with practical work experience in area businesses. The learning experience goes beyond the classroom and includes fashion show production, fashion events, field trips, and internships.

Student Learning Outcomes

Upon successful completion of the AAS degree, graduates will be able to do the following:

• Demonstrate knowledge of design theory and the elements and principles of design through organizing, manipulating, and solving design problems
• Recognize the history of their field, and manipulate the materials, components, and products that are associated with that field
• Communicate and justify, through written and oral presentation and portfolio development, the details, inspiration, problems, solutions, and the vision of their design
• Develop and demonstrate a work ethic in their field of design through practicum experience and community service
• Demonstrate an understanding of business practices, work ethic, professionalism, and consumer marketing principles as related to the products and services of their field

Opportunities

Graduates of this program are prepared to pursue entry-level careers in fashion or visual merchandising, retail and wholesale buying, bridal consulting; and self-employment or entrepreneurship. In addition to strong job prospects, competitive salaries also await graduates; typical median pay ranges from $32,000 - $75,410.